Last updated: June 12, 2026

HomeWhisk (“we,” “us,” or “our”) operates the website homewhisk.com (the “Site”). This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your personal information.

By using the Site, you agree to the collection and use of information in accordance with this policy. We are committed to handling your information transparently and in compliance with applicable laws, including the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Children’s Online Privacy Protection Act (COPPA).

1. Information We Collect

1.1 Information You Provide

We collect information you voluntarily provide when you contact us by email, subscribe to a newsletter (if offered), comment on an article, or otherwise interact with the Site. This may include your name, email address, and the contents of your message.

1.2 Information Collected Automatically

When you visit the Site, our servers and third-party services automatically collect certain information about your device and how you interact with the Site, including:

  • IP address and approximate geographic location
  • Browser type and version, operating system, and device type
  • Pages visited, time spent on each page, and referring website
  • Date and time of access
  • Search terms used to reach the Site (when provided by your browser)

1.3 Cookies and Similar Technologies

The Site uses cookies and similar tracking technologies. A cookie is a small text file stored on your device that helps the Site function properly and helps us understand how visitors use it. We use:

  • Essential cookies — required for the Site to function (e.g., remembering preferences)
  • Analytics cookies — to understand traffic patterns and improve our content (Google Analytics)
  • Advertising cookies — to measure the effectiveness of advertising and affiliate links
  • Third-party cookies — set by services embedded on our Site (e.g., Amazon, YouTube)

You can control cookies through your browser settings. Disabling cookies may affect Site functionality.

2. How We Use Your Information

We use the information we collect to:

  • Operate, maintain, and improve the Site
  • Respond to your inquiries and provide customer support
  • Send you newsletters or other communications you have requested
  • Analyze usage patterns to improve our content and user experience
  • Detect, prevent, and address technical issues, fraud, and security threats
  • Comply with legal obligations and enforce our Terms of Service

3. Third-Party Services

3.1 Amazon Associates Program

We participate in the Amazon Services LLC Associates Program. When you click an Amazon affiliate link on the Site, Amazon may place cookies on your device to track the purchase and credit our account. Amazon’s use of cookies is governed by its own privacy policy, which you can review at amazon.com/privacy.

3.2 Google Analytics

We use Google Analytics to understand how visitors use the Site. Google Analytics collects information such as how often users visit the Site, what pages they view, and what other sites they used prior to coming here. We use this information solely to improve the Site. Google Analytics collects only the IP address assigned to you on the date you visit, rather than your name or other identifying information. Learn more at policies.google.com/privacy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

3.3 Advertising Networks

The Site may display advertising from third-party ad networks. These networks may use cookies, web beacons, and similar technologies to deliver ads tailored to your interests based on your browsing activity. We do not control these networks’ tracking practices. You can learn more about interest-based advertising and your opt-out options at the Network Advertising Initiative and the Digital Advertising Alliance.

3.4 Embedded Content

Articles on the Site may include embedded content from other websites (videos, images, infographics, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content.

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We share information only in the limited circumstances described below:

  • Service providers — third parties that help us operate the Site (e.g., hosting, email, analytics) under written confidentiality terms
  • Affiliate networks — when you click an affiliate link, the destination retailer (e.g., Amazon) may receive a referral identifier
  • Legal compliance — when required by law, subpoena, or court order, or to protect our legal rights
  • Business transfers — in connection with a merger, acquisition, or sale of assets (with notice to you)

5. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. Email correspondence is typically retained for two years unless we have a continuing relationship with you. Analytics data is retained according to Google Analytics’ default retention period.

6. Your Rights

6.1 Rights Under GDPR (EU/UK Residents)

If you are located in the European Economic Area or the United Kingdom, you have the following rights regarding your personal data:

  • Right of access — to know what personal data we hold about you
  • Right to rectification — to correct inaccurate or incomplete data
  • Right to erasure — to request deletion of your personal data
  • Right to restrict processing — to limit how we use your data
  • Right to data portability — to receive your data in a portable format
  • Right to object — to object to certain types of processing
  • Right to withdraw consent — where processing is based on consent

6.2 Rights Under CCPA (California Residents)

If you are a California resident, you have the right to know what personal information we collect, the right to request deletion of your personal information, and the right to opt out of the “sale” of your personal information. We do not sell personal information as that term is defined under the CCPA.

6.3 How to Exercise Your Rights

To exercise any of these rights, contact us at [email protected]. We may need to verify your identity before fulfilling the request. We will respond within the timeframes required by applicable law (generally 30 days under GDPR, 45 days under CCPA).

7. Children’s Privacy

The Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us immediately so we can take appropriate action.

8. Data Security

We use reasonable technical and organizational measures to protect the information we collect, including SSL/TLS encryption for data in transit. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. International Data Transfers

Our servers and certain service providers are located in the United States. If you access the Site from outside the United States, your information may be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your country.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will revise the “Last updated” date at the top of this page and, where appropriate, notify users by posting a notice on the Site. Your continued use of the Site after changes take effect constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at [email protected] or visit our Contact page.